Smartphone application which connects the drivers offering the trips and passengers with the possibility of cryptocurrencies payment
About JILT
JILT is an on-demand e-hailing platform that will offer unique, convenient, and safe transportation for everyone in Nigeria. At the startup phase, the company will focus on Lagos, Ibadan, Abuja, Port Harcourt, Imo, and Kano. However, there are plans to scale up the service to other states of the country.
Goals and objectives
Our goal is to simultaneously position JILT as a focal point for cryptocurrency transactions in Nigeria while also providing a reliable solution to the myriad of problems facing the nation’s transportation industry.
Problems and solutions
The importance of a functional transport system of any country cannot be overemphasized as it connects people and places and also promotes social interaction. However, the transport system in Nigeria is below par.
The effectiveness of road transportation — the most used mode of transportation in the country is limited by lack of regulations which in turn spurns unprofessionalism, inadequate access to means of transportation, traffic congestion, parking problems, accidents, and environmental pollution.
JILT will provide everyone (on request) with unhindered access to a safe, reliable, efficient, environmentally-friendly transit services that suit their needs. The rides will be handled by qualified, competent, and trusted drivers to ensure the safety of passenger(s) and the effectiveness of services.
Transacting with JIL Token will not only allow seamless payment, but it will also serve as a template for future cryptocurrency transactions in Nigeria.
Value propositions
JILT has been structured into a multi-sided platform it will offer a value proposition to both the users (passengers) as well as the drivers. The passengers will enjoy a reliable and efficient means of transit while the drivers will be afforded the opportunity to earn, freedom to choose when they want to work, and also the ease of getting started.
Target market
JIL Taxi service is targeted towards the crypto enthusiast (passengers)by giving them the most affordable means of transportation when compared to its competitors. Additionally, these passengers will be able to take full advantage of their digital currency by utilizing it as a method of payment. Moreover, JIL Taxi did not forget the traditionalist, who prefers to pay with credit cards, as this remains a payment option as well.
Market strategy
Ride-hailing service is not new to Nigeria, there are a number of such services in operation. However, JILT is coming with a service that has the potential to change how ride-hailing service providers operate in Nigeria.
Our marketing strategy will integrate print and media advertising, sales promotions, events and experiences, public relations and other means to communicate the cost efficiency, increasing service range and high level of customer convenience prospects of JILT to all range of customer segments irrespective of their geographical location, age and/or social status.
Also, first time customers will be offered discounts while ‘regular’ customers will enjoy discounts when they refer new users to JILT.
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